There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. You want to make sure that all …

Overplaying and repeating words is a quick way to find trouble. Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. During an internal search, the consumer thinks about the brands she will consider. I asked where I could find …

SEO and content marketing go hand in hand. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag, which contains only a limited number of characters. Some CMSs allow you to access the same content via multiple URLs if you …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …