Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Just like you should interview others, seize opportunities to be …

Some are free, some are paid, but most offer a free trial long enough to start optimizing your site. So with the help of search engine optimization, you will be able to get your company name listed on the top five rankings. A freelance medical writer will collaborate to develop …

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. This is even more important when working with clients, as …

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. You want to make sure that all …

Overplaying and repeating words is a quick way to find trouble. Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. During an internal search, the consumer thinks about the brands she will consider. I asked where I could find …

SEO and content marketing go hand in hand. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag, which contains only a limited number of characters. Some CMSs allow you to access the same content via multiple URLs if you …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …