Make the most of SEO by really understanding landing pages

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

more ...

Personalization counts: how do gateway sites fit into this?

usually, the competition implements techniques that are currently working. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's …

more ...