SEO stands for Search Engine Optimization

The key is to use structured markup, organizing your site's content in a way that makes sense to search engines. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic …

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Make sure you include link building when organising your SEO strategy

A problem or gap exists between an individual's current state and desired state. Still, observing your anchor text patterns is valuable in a link profile analysis because you'll see what types of keywords or brand-related terms are being used in natural links, and you can see whether certain types of …

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What's the story about SEO

Build your links steadily, and stay consistent in your patterns. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. When you are hiring an SEO firm, remember that the firm's own Google ranking may not …

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Make the most of SEO by really understanding landing pages

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

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Personalization counts: how do gateway sites fit into this?

usually, the competition implements techniques that are currently working. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's …

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