A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. A …

The search field of practice introduces analytical thinking with creativity and a dash of data. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. The term "viral" derives from the image of a person being "infected" with the marketing message and then …

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. For example Google recently decided to …