Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Domain …

As we have consistently seen, Google is very user driven. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Although somewhat helpful in the sense that better quality keywords usually have a higher cost and are more …