It's a little reassuring, too, that some things we make online have a chance to endure. It is up to your site's content to welcome and retain that visitor. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure …

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer …

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Each piece of content you audit will have several data metrics attached to it. The most successful online …