In order to get the authority and ranking benefits from a backlink, you must adhere to a strict and often ambiguous series of rules and guidelines that Google implemented through its Penguin algorithm updates. Industry leaders spend countless hours tracking trends. The reason I switched to a adjustable standing desk …

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Think of Google as a massive library that offers books for people searching for various topics. There are now dozens of new ranking factors, stemming from third party sites …

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is …