Promote your website in the right ways, utilising backlinks

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

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How to learn about inbound links in a few hours

It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. Include multiple outbound links to back up your sources and provide additional information for users. Did you know Beverley Building Society was founded in …

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Propagation of relevance using organic search

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. SEO is one …

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Does Bing really care about bread crumbs

Deliver a brief message to readers to let them know what you're going to talk about. It'll save their precious time and they'll be more likely to continue reading. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence …

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Clarification about canonical URLs

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. In terms …

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