The tightening up of scraping

A proximity search uses the order of the search phrase to find related documents. Don't stuff content with keywords - it's just awful to read. Yes, you'll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your …

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Are you making these 301 redirects mistakes?

The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and …

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How to turn RSS feeds into success

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. What is your organic search strategy? If you don't have one, you're missing a key piece of your …

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