SEO is the process of driving traffic from the 'organic', and 'paid' sources to win the rat race of ranking on search engine result pages (SERPs). The content needed to fulfill the intent of a search varies based on the type of intent. An authority on a topic can speak …

The search field of practice introduces analytical thinking with creativity and a dash of data. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. The term "viral" derives from the image of a person being "infected" with the marketing message and then …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Another form of buzz marketing, stealth marketing, applies It's vital to double-check spelling and grammar with a …

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is …

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. For example Google recently decided to …