Short Story: The truth about inbound links

It's a little reassuring, too, that some things we make online have a chance to endure. It is up to your site's content to welcome and retain that visitor. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure …

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When your use of landing pages becomes obsessive

Without credibility, you'll lose any chance of capturing an audience's attention. Firstly, consider the heading and subheadings on the page. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. My …

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Create content about duplication

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. You want to make sure that all …

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Making sure you can access the new environment

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Each piece of content you audit will have several data metrics attached to it. The most successful online …

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Analyse your existing indexed pages

Search engines keep track of how well your site served people looking for relevant searches. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you're doing a good job, the reader should …

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