My thoughts on landing pages

Most domains purchased today are either two- or three-word combinations. The more diverse your outbound link profile is, the more authoritative you'll seem. Using a short url makes your web addresses easier to remember. Paid New Media Now custom images, the set of SEO tools — you have to pay for …

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AdWords Testing

There are enough studies done by leading SEO experts out there that suggest that there's a high correlation with optimizing them and higher rankings in SERPs. Dofollow inbound links directly from the page position in search results. The more you spend on an seo services the better exposure your website …

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Make sure you include link building when organising your SEO strategy

A problem or gap exists between an individual's current state and desired state. Still, observing your anchor text patterns is valuable in a link profile analysis because you'll see what types of keywords or brand-related terms are being used in natural links, and you can see whether certain types of …

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Promote your website in the right ways, utilising backlinks

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

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How do you feel about SEM now?

As we have consistently seen, Google is very user driven. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Although somewhat helpful in the sense that better quality keywords usually have a higher cost and are more …

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Technical optimization

Offline advertising can be used to build a brand's reputation and brand loyalty. The next step is to pick a domain name that describes your company, USP, and offer. Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Would an inexpensive …

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Clarification about canonical URLs

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. In terms …

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Losing Focus on trust rank

Don't let this happen to you. So, be sure to open that lane by checking how your website performs on mobile applications. The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere …

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Why most people will never be great at metrics

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. For example Google recently decided to …

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