How do you feel about SEM now?

As we have consistently seen, Google is very user driven. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Although somewhat helpful in the sense that better quality keywords usually have a higher cost and are more …

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Technical optimization

Offline advertising can be used to build a brand's reputation and brand loyalty. The next step is to pick a domain name that describes your company, USP, and offer. Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Would an inexpensive …

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Clarification about canonical URLs

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. In terms …

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Losing Focus on trust rank

Don't let this happen to you. So, be sure to open that lane by checking how your website performs on mobile applications. The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere …

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Why most people will never be great at metrics

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. For example Google recently decided to …

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