Make the most of SEO by really understanding landing pages

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

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Personalization counts: how do gateway sites fit into this?

usually, the competition implements techniques that are currently working. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's …

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Be mindful of CTR

SEO and content marketing go hand in hand. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag, which contains only a limited number of characters. Some CMSs allow you to access the same content via multiple URLs if you …

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Have you thought about URLs when assimilating your SEO strategy?

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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