As we have consistently seen, Google is very user driven. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Although somewhat helpful in the sense that better quality keywords usually have a higher cost and are more …

It's a little reassuring, too, that some things we make online have a chance to endure. It is up to your site's content to welcome and retain that visitor. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure …

Communication is very important when dealing with any kind of consultant. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine …

Without credibility, you'll lose any chance of capturing an audience's attention. Firstly, consider the heading and subheadings on the page. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. My …

The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and …

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Using internal links throughout your website can also increase the ranking of …

Deliver a brief message to readers to let them know what you're going to talk about. It'll save their precious time and they'll be more likely to continue reading. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence …

Offline advertising can be used to build a brand's reputation and brand loyalty. The next step is to pick a domain name that describes your company, USP, and offer. Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Would an inexpensive …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. A …

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. You want to make sure that all …

The exposure pattern or schedule used during a campaign signifies its continuity. Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. With so much crap content on the web, Google doesn't want to waste space indexing it. Recently …

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer …

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. In terms …

Overplaying and repeating words is a quick way to find trouble. Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. During an internal search, the consumer thinks about the brands she will consider. I asked where I could find …

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. What is your organic search strategy? If you don't have one, you're missing a key piece of your …

Don't let this happen to you. So, be sure to open that lane by checking how your website performs on mobile applications. The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere …

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Each piece of content you audit will have several data metrics attached to it. The most successful online …

usually, the competition implements techniques that are currently working. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's …

Search engines keep track of how well your site served people looking for relevant searches. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you're doing a good job, the reader should …

SEO and content marketing go hand in hand. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag, which contains only a limited number of characters. Some CMSs allow you to access the same content via multiple URLs if you …

SEO is the process of driving traffic from the 'organic', and 'paid' sources to win the rat race of ranking on search engine result pages (SERPs). The content needed to fulfill the intent of a search varies based on the type of intent. An authority on a topic can speak …

The search field of practice introduces analytical thinking with creativity and a dash of data. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. The term "viral" derives from the image of a person being "infected" with the marketing message and then …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Another form of buzz marketing, stealth marketing, applies It's vital to double-check spelling and grammar with a …

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is …

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. For example Google recently decided to …