Promote your website in the right ways, utilising backlinks

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

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This story about analysis will haunt you forever

You cannot get away with keyword "stuffing" anymore but that's not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. See this page for more information on titles and the description snippet. Your …

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Search marketing implications related to nofollow links

Tags can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keywordrich context about your content for the search engines. For example, Ahrefs tells me that keyword difficulty (KD) is 77 for a keyword link building, which is quite a …

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Double Your Profit With These Tips on domain authority

You can also use Google's PageSpeed checker to figure out what's going on with a slow loading site. Don't overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. I understand …

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How to learn about inbound links in a few hours

It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. Include multiple outbound links to back up your sources and provide additional information for users. Did you know Beverley Building Society was founded in …

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The benefits of citations to your search marketing strategy

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. This is even more important when working with clients, as …

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The ultimate revelation of SERPs

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Think of Google as a massive library that offers books for people searching for various topics. There are now dozens of new ranking factors, stemming from third party sites …

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Propagation of relevance using organic search

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. SEO is one …

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What's the story about SEO

Build your links steadily, and stay consistent in your patterns. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. When you are hiring an SEO firm, remember that the firm's own Google ranking may not …

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The tightening up of scraping

A proximity search uses the order of the search phrase to find related documents. Don't stuff content with keywords - it's just awful to read. Yes, you'll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your …

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Mobile-First Indexing: Fix issues around citation

No matter what business you own you need to be practical. Mobile SEO is - just like regular SEO - all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Keep it as a useful tool in your arsenal-but don't prioritize …

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Make a good use of widgets

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Domain …

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How do you feel about SEM now?

As we have consistently seen, Google is very user driven. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Although somewhat helpful in the sense that better quality keywords usually have a higher cost and are more …

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Short Story: The truth about inbound links

It's a little reassuring, too, that some things we make online have a chance to endure. It is up to your site's content to welcome and retain that visitor. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure …

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When your use of landing pages becomes obsessive

Without credibility, you'll lose any chance of capturing an audience's attention. Firstly, consider the heading and subheadings on the page. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. My …

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Are you making these 301 redirects mistakes?

The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and …

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Does Bing really care about bread crumbs

Deliver a brief message to readers to let them know what you're going to talk about. It'll save their precious time and they'll be more likely to continue reading. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence …

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Technical optimization

Offline advertising can be used to build a brand's reputation and brand loyalty. The next step is to pick a domain name that describes your company, USP, and offer. Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Would an inexpensive …

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Create content about duplication

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. You want to make sure that all …

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Clarification about canonical URLs

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. In terms …

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Emphasizing fast results by using bread crumbs

Overplaying and repeating words is a quick way to find trouble. Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. During an internal search, the consumer thinks about the brands she will consider. I asked where I could find …

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How to turn RSS feeds into success

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. What is your organic search strategy? If you don't have one, you're missing a key piece of your …

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Losing Focus on trust rank

Don't let this happen to you. So, be sure to open that lane by checking how your website performs on mobile applications. The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere …

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Make the most of SEO by really understanding landing pages

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

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Making sure you can access the new environment

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Each piece of content you audit will have several data metrics attached to it. The most successful online …

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Personalization counts: how do gateway sites fit into this?

usually, the competition implements techniques that are currently working. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's …

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Analyse your existing indexed pages

Search engines keep track of how well your site served people looking for relevant searches. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you're doing a good job, the reader should …

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Be mindful of CTR

SEO and content marketing go hand in hand. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag, which contains only a limited number of characters. Some CMSs allow you to access the same content via multiple URLs if you …

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